If you are a professional medical biller, electronic claims processer, or other billing professional, working either from home or in your own business, your basic need is to obviously get clients. Of course, if you are just starting out, then the money is usually an issue. That is why a direct mail marketing campaign is your quickest and least expensive way to get your message out to all the providers in your area or state(s).
The first step you need to undertake is to get a mailing list of providers that currently file paper claims to the insurance carriers. The best source for this list is through your local Medicare office. The reasoning for this is simple most doctors file at least some of their claims through Medicare every month therefore Medicare knows exactly which doctors file electronically and more importantly for you, which ones still do not file electronic claims.
These are the doctors that you want to target. By law they must provide this list to you under the Freedom of Information Act, however, they may require that you make the request in writing. You can obtain this list for as many states as you wish to target.
While waiting on your mailing list, design your postcard template, both front, and back – any word processing program can do the job. Keep it simple and to the point. Phrases such as Get paid. Faster. Easier. Cheaper are attention getters. Be sure that your contact information is correct and up to date. Leave plenty of open space; don’t let the card become cluttered or your target market will miss the message.
Use the front for your mailing labels and return address, but put a short message there as well. On the back is where you can put your contact information as well as your attention-getter as mentioned above. Somewhere on the card, put an immediate call for action such as Call us today for your free billing analysis! Bright and bold colors work well, but the content and arrangement are far more critical to its overall success as a sales tool than the color of the card stock.
Check with the local copy centers and office supply stores compare rates for double-sided copies on post card stock. Print up your template on two separate sheets of paper and have your chosen copy center to print the copies. Remember, you’ll have four cards to a page so make sure you tell them to cut them also! They usually charge a nominal amount to cut them for you – it’s far easier and neater than trying to do it yourself.
If you really wanted to do this on a shoestring, you could print the copies yourself on a good printer. However, remember the cost of the postcard stock is fairly expensive, not to mention the cost of the ink cartridges. By the time you’re done, you will not have saved that much, plus you will have done all the work. Speaking from experience, it’s far better to have them copied for you rather than do them yourself.
When your mailing list comes in, convert it to a mailing list that you are able to print labels from MS Word works well, but other programs can be used also. Print up your labels, affix them to your cards, and mail them. But, wait! Don’t be fooled by the US Postal Service’s bulk mailing program it won’t help you in this case.
By the time you’ve paid the permit fees, the expense per mailpiece is more than the price of the postcard stamp. That’s why direct mail marketing with postcards is the least expensive way to get your message out. Plus, with bulk mailing, you have other mailing requirements to meet, which can be a hassle, whereas mailing them regular first class mail is much quicker and easier.
When you’re done, you should have spent approximately 30 cents per card, including postage. In other words, for approximately $300 you will have gotten your message in front of at least one thousand pairs of eyes. Expect many to be returned with incorrect addresses or forwarding orders expired, but expect at least a few phone calls too.
You should plan to send out an entire batch of cards once every month or so. If doing all those cards at once becomes too tedious, divide the number of postcards by 30 days in the month and just send out that many per day. Do this for at least three months in a row and then every few months at your discretion, thereafter.You should plan