How Much to Charge for Cricut Shirts

Are you eager to dive into the world of crafting custom Cricut shirts and turn your creative passion into a profitable venture? If so, you’re in the right place! In this comprehensive guide, we’ll unravel the intricacies of pricing your Cricut shirts effectively. From understanding the key cost components to formulating a winning pricing strategy, we’ve got you covered.

Charge for Cricut Shirts

Gone are the days when crafting was merely a hobby. With the advent of Cricut machines, creating intricate designs on shirts has become an artistic business endeavor. The question that often perplexes beginners is: how much should you charge for your Cricut shirt masterpieces? Fear not, for we are here to demystify this process for you.

Factors Affecting Pricing

Cost of Blank Shirts

At the core of your pricing structure lies the cost of the blank shirts. This is the foundation upon which you’ll build your pricing pyramid. Remember, the quality and type of shirt you choose will influence the overall perceived value of your creation.

Expense of Supplies

Your Cricut machine, vinyl, electricity, and other supplies all contribute to the tangible cost of creating each shirt. Factoring in these expenses is crucial to ensure you don’t overlook any hidden costs.

Labor Time and Rate

Your effort and time are valuable. Setting a reasonable rate for the time you invest in designing, cutting, and pressing each shirt is vital. After all, your creative prowess deserves fair compensation.

Calculating Overhead

Beyond direct costs, overhead expenses like workspace rent, marketing, and packaging play a role. Allocating a portion of these costs to each shirt helps capture the true cost of your enterprise.

Formulating Your Pricing Strategy

The Pricing Calculator Approach

For a quick and accurate pricing solution, consider using a pricing calculator. This tool takes into account all cost elements, enabling you to set a price that covers your expenses and ensures profitability.

Crafting the Formula

If you’re a fan of hands-on calculation, a simple formula can guide your pricing journey:

Cost of Supplies + Labor + Portion of Overhead = Total Costs
Total Costs x 2 = Wholesale Price
Wholesale Price x 2 = Retail Price

Illustrating with an Example

Let’s say you acquire ten blank shirts for $20, equating to $2 per shirt. Your supplies for a single shirt amount to $5, and you charge $2 for your labor. The total cost per shirt lands at $9 to $10.20. To achieve a 35% profit margin, multiply this by 1.35, resulting in a wholesale price of $12.15. Doubling this gives you a retail price of $24.30.

Adapting to Your Market

Quality and Design Distinction

Your pricing should reflect the quality and uniqueness of your designs. Premium materials and exclusive designs can command higher prices, especially if they cater to a discerning audience.

Analyzing Market Competition

Research what fellow creators are charging for similar Cricut shirts. This benchmarking exercise will help you position your pricing within the competitive landscape.

Delivering Value to Customers

Consider the value you provide to your customers. Whether it’s exceptional customer service or a personalized touch, these intangibles can influence your pricing strategy.

Researching Comparable Prices

To set a competitive yet profitable price, investigate the market thoroughly. Explore platforms where Cricut shirts are sold and note the range of prices. This information will empower you to make informed decisions about your pricing.


Navigating the pricing maze for your Cricut shirts doesn’t have to be daunting. By understanding the nuances of cost factors, devising a pricing strategy, and aligning your pricing with market expectations, you can confidently embark on your creative entrepreneurship journey.


What if my overhead costs fluctuate?

Overhead costs can indeed vary. It’s wise to periodically reassess and adjust your pricing to reflect any changes in your expenses.

Is it better to start with a lower price to attract customers?

While an initial lower price might attract customers, it’s important not to undervalue your creations. Strive for a balance that covers your costs and reflects the value you offer.

How do I calculate labor costs?

Calculate labor costs by determining how much you’d like to earn per hour of work and multiplying it by the time spent on each shirt.

Can I change my prices over time?

Absolutely. As your brand evolves and your reputation grows, adjusting your prices can be a strategic move to reflect your increased expertise and demand.

What if customers find my prices too high?

Educate your customers about the quality, effort, and value behind your creations. Transparently conveying the story behind your pricing can help them understand and appreciate the worth of your Cricut shirts.

Sharing Is Caring:

The Howtowise team has helped thousands of homemakers fix their household problems with step-by-step tutorials. Howtowise has been featured in The New York Times, Scientific American, Good Housekeeping, Vox, Apartment Therapy, Lifehacker, and more.