How to make effective cold calls

As a 23-year-old I didn’t know where my life was going and had no real career, when someone convinced me to try sales. Not that inside sales stuff that makes outgoing phone calls and pay per product that is sold; outside sales traveling from place to place selling a product. Since my self-esteem was not […]

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How to negotiate like a pro

Most every day we have a chance to negotiate one if not many types of deals in our lives. And, in order to be successful negotiators, we have to know the basics of the game. Rule Number One Know what you want and how much you will pay to get it. Let us say, for […]

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How to close a sale

Whether by telephone or in-person, the key advantage for a salesperson is obtained when one has confidence in you and your product or service. As all human relationships are complex, the same can be said of sales transactions between the seller and the buyer of the goods or services. This relationship requires special care from […]

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Starting a medical billing business: How to get clients

If you are a professional medical biller, electronic claims processer, or other billing professional, working either from home or in your own business, your basic need is to obviously get clients. Of course, if you are just starting out, then the money is usually an issue. That is why a direct mail marketing campaign is […]

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How do you promote a trade show?

Going to a trade show of fellow industry professionals can be one of the most rewarding experiences in your career. These five tips can help you get the most from your experience, no matter what your industry. 1) Seeing half of two seminars beats one full session. Many trade shows offer excellent seminars where you […]

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How to write successful sales letters

Your most successful promotional tool is a sales letter. Not advertising, not newsletters, not brochures, but sales letters. In twenty-five years in business I have seen this over and over again. There is a very simple reason behind this truth, and knowing this reason will lead to making your letters successful. Here is the truth: […]

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How to achieve monthly sales targets

‘How do you eat an elephant? ‘ My old sales manager used to ask us each Monday morning at the sales meeting. ‘Bite by bite,’ we’d answer, disregarding the fact that a lot of people may choose not to eat elephant meat at all! What she meant was, what do you need to do to […]

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